I use to think that blogging involved simply writing about a particular topic and then posting what I had written. What I’ve discovered since then is that a good blog contains many moving parts, including components called plug-ins.
A plug-in is a software component that adds a specific feature to an existing computer program. When a program supports plug-ins, it enables customization.
That brings us to the meaning of WWSGD. What Would Seth Godin Do is a specific plug-in that was created based on a Seth Godin quote from August 2006 in which he said, “One opportunity that’s underused is the idea of using cookies to treat returning visitors differently than newbies.”
Strategically incorporating this plug-in, as well as others, into your blog is imperative when it comes to taking the leads that you have driven to your blog and giving them the needed Calls-to-Action that will turn these leads into prospects and customers.