Were you told to make a list of 100 friends and family members?

If you are a sole proprietor business, whether you are offering a product or service, current business practice encourages strongly the need to develop a niche market and the more targeted the niche the better.

As a humorous, hypothetical example, let’s say you want to work with aliens, but only aliens who hale from the planet Mars.  But not all aliens from the planet Mars.  You only want to work with Chinese-speaking aliens from Mars.  But not all Chinese-speaking aliens from Mars.  You only want to work with those particular aliens under the age of 40 because, well, they’re really tech-savvy like you are.

We could narrow the target even further, but I think you get the idea.


Unfortunately, when folks enter the home-based business world, they’re often told to make a list of 100 friends and relatives. I’m sorry, but friends and family are not a niche. Neither is “people who have a heartbeat and a pulse.” I don’t know about you, but how many of your friends and family want nothing to do with whatever you are doing.

So let’s start treating our business a little more professionally, and if you haven’t done so yet, think about who you’d like to work with the most in your business and define that niche. After all, it’s YOUR business. You get to decide.


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