There are hundreds and hundreds of MLM’s from which to choose from today ranging from the health and wellness arena to the travel sector and from kitchen cutlery, pots, and pans to clothing. There’s literally some product or service out there to meet all the varied interests of any potential business builder.
So how do you choose a company? Well, here are four ways that you will want to consider when looking to join a particular company:
- Personal introduction > this is perhaps the most common method. Some person, whether they are a friend, relative, or acquaintance presents their company’s business opportunity personally to you. This makes a ton of sense since the inherent marketing method of an MLM is word-of-mouth in lieu of traditional advertising. This is how we joined. EveElise’s mother introduced us to our primary company and its products.
- Single product or product line versus multi-product lines > this is an important consideration. Some MLMs like the simplicity of a single product or product line. We think multiple product lines makes more sense. In the case of a single product or product line, what does a distributor do if the production of the product itself has to be temporarily halted? If there’s nothing else to sell, that will present some obvious problems.
- Longevity > start-ups sound sexy, don’t they? That’s enough to get some people to bite. For me personally, when I take into account that the failure rate for small businesses is over 80% within the first five years, it makes it a very risky proposition. But that may suit you just fine. For me, I like sticking with companies that have established a long-term record of stability.
- Clinical research > now this factor cannot be applied to service-based MLMs as well as many product-based MLMs like clothing. But if you are in the health and wellness sector like we are, it’s the difference between a contender and a pretender. Many companies will tout the efficacy of their products because it contains certain proven ingredients. For example, saying that a particular product is effective because it contains Vitamin C, and Vitamin C has been proven to reduce the chances of contracting scurvy. But how is the Vitamin C in our hypothetical product reacting with the other ingredients in the product? What we’re talking about when it comes to clinical proof is that the products themselves have been proven clinically effective. That’s a completely different declaration altogether.